Module Overview

This module is designed to further students’ understanding of the environments and contexts in which events of varying description are created, produced and managed world-wide. Both operational and strategic aspects of event management will be considered as will the public policy contexts within which events unfold. Throughout the module, events will be analysed in line with the Sustainable Development Goals. SDGs 11 (sustainable cities and communities), 12 (sustainable consumption) and 13 (climate change) are of particular relevance. This module encourages students to critically reflect on the issues shaping contemporary events and to compare, differentiate and appraise the different approaches taken by practitioners as they seek to act innovatively, optimise the opportunities, and manage the challenges facing the dynamic event industry.