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Module Overview

Social Approaches to Wine and Beverage Culture

Wine forms an integral part of the gastronomic experience. Increasingly, non-traditional wine cultures have become as important to global wine culture as the producing countries. As wine has become an everyday part of social fabric a complex system of understanding, image marketing and production has arisen. Beverages of all kinds have also been seminal to the commensal nature of dining, kinship and bonding. Beverages have played a role in and influenced history, health and nutrition, public relations, religion, gastronomy, foreign affairs and trade, sport, tourism and our external national image. The beverage and its global contexts will also be explored. 

This module will deepen the learners’ social understanding, technical skills and theoretical knowledge of wine and beverages and their place in Gastronomy. These skills will enable them to pursue a successful career in many varied areas of food and beverage culture. This module will teach students how to think critically and work creatively by exploring how the movement of wine, beverages and food are linked to tourism, technology, government policy and heritage and how this impacts on producers and consumers. 

Module Code

TFCA 9005

ECTS Credits

5

*Curricular information is subject to change

Unit 1:

 Wine in history. Modes of movement and power.

Unit 2:

 The wine industry, the role of the producer and the consumer.

Unit 3:

 Understanding terroir and place of origin.

Unit 4:

 The taste of wine. Class systems and wine as social indicator.

Unit 5:

 Wine trends: Focus on the future.

Unit 6:

 Food and Beverage Matching.

Unit 7:

 The importance of sales at industry level. Tax and policy.

Unit 8:

 Wine culture of the bar and restaurant.

Unit 9:

 The language of wine, writing and influence.

Unit 10:

 Wine and beverage as heritage; Tourism and tourist.Tea, Coffee, Cola

Unit 11:

 Beverages of the world and their symbolic importance.

Unit 12:

Revision & Exams

Students will have the unique opportunity to be the "moderator" (teacher) of this class during the term, as they will deliver a 30 minute beverage related lesson on a subject of their choosing. 

In-class discuss is an important element of this module. Students are assessed on their ability to discuss, criticise, synthesise, analyse, debate, listen, and bring the discussion forward. 

Weekly lectures will be delivered (including by guest lecturers where applicable). 

Students keep a weekly notebook of events in class and their lived experiences from week to week. 

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100