This module introduces public affairs, its background and its development in various democratic countries. It raises debate about how public institutions and policy are affected by private and sectional interests at local, national and European levels. It asks the student to consider how public affairs is practised in a variety of situations and contexts, meeting the practitioner’s obligations including that to society. It uses theory to suggest how public affairs strategies may be formulated.
Public affairs: persuasion or negotiation?
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The origins of professional practice of public relations and public affairs
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The social role of public affairs in a modern democratic society
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The organizational role of public affairs
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Aspects of influencing public policy
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Models of public affairs communication
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The module will be generally taught by lecture incorporating group discussion. Problems and issues from contemporary practice will be used to illustrate theoretical perspectives. An extensive guest lecturer programme will be an integral part of this module. Guest lecturers will be drawn from both academia and practice and will introduce the students to a wide range of subjects. Speakers are requested to emphasise the importance of ethics in modern public affairs and to encourage the students to contribute to the growing literature in the field.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |