This module offers students an introduction to the technologies and techniques of electronic communication for students in public affairs. The module will examine digital media tools use in public affairs in Ireland. Students will acquire skills in web design. Using web analytics & social media metrics, the impact of the communications techniques is analysed.
Introduction to the digital landscape & analysis of political communication
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Use of communication tools in the public affairs & political communication function
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Online marketing & Google PPC analysis
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HTML, content management & Web site design
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Principles of search engine ranking & Search engine optimisation
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Learning modes include weekly lectures and presentations of examples of professional online design combined with class discussion and critique of how these applications are used in the public affairs arena. This module predominantly uses project based learning to ensure active participation and encourage students to ‘learn by doing. Group discussions are facilitated with practical laboratory practice.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |