This module aims to explain using theory and practical cases the strategic importance of channels for business today. This knowledge will allow the student to integrate channel decisions with other areas of the marketing mix, giving due attention to the complexities of business environments.
Introduction (20%)
The nature of marketing channels, channel participants, the channel environment, Global influences on supply chains. Responsible sourcing and circularity in supply chains.
Developing the channel (50%)
Behavioural processes in channels, channel design decisions, channel strategy, analysis and planning, selection of channel members, multi-channel planning, channel agreements, changing distribution channels/omnichannel platforms, E marketing,
Logistics Management (10%)
Logistics and competitive advantage, logistics components - transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, product scheduling, strategies for sustainability.
Channel Management (20%)
Resource Management, Managing Conflict, Development of channel policy, Information Systems and channel management, channel evaluation and data, Integration with Marketing Strategy
Content Modification
Content will be expanded or modified to reflect changes in the business environment as necessary, on an ongoing basis.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 60 |
| Other Assessment(s) | 40 |