Register now for our CAO Open Day.

Module Overview

Economics of Business A

Module Description:

This module is an introduction to micro economic theory and some of its applications.

Module aim

The aim of this module is to develop a basic competence in microeconomics.

Module Code

ECON 3102

ECTS Credits

5

*Curricular information is subject to change

Introduction to Economics as a social science.

Concepts of scarcity, choice and opportunity cost. 

Demand and supply and the determination of equilibrium price. Price Ceilings and Price Floors.

Elasticity - Price Elasticity, Income Elasticity, Cross Price Elasticity and Supply Elasticity.

Utility - Total Utility, Marginal Utility, Diminishing Marginal Utility

Costs of  Production in the short and long run.

Profit maximisation

Market Structures - Perfect Competition, Monopoly , Oligopoly and Monopolistic Competition

Market failures.

The Markets for Factors of Production.

Government intervention and regulation.

Inequality and poverty, taxes and the redistribution of income.

 

A variety of methods will be used including lectures, tutorials and may include formal teaching, class discussion, problem solving and case studies.

Module Content & Assessment
Assessment Breakdown %
Formal Examination70
Other Assessment(s)30