The purpose of this introductory module is to provide business students with access to foundational knowledge across a broad communications landscape including interpersonal communications theory and practice, media communications and communications in organisational contexts. The module introduces students to the theoretical underpinnings of this broad field. Students are required to develop critical thinking skills and analytical competences in relation to a range of media content and contexts including social media. Finally, students are provided an opportunity to demonstrate know-how and skill through the requirement to develop and deliver a communications artefact using an appropriate medium.
The aim of the module is to introduce students to fundamental theoretical areas and to provide an opportunity to develop critical thinking skills and communication competences all of which will be built on across a range of business modules in subsequent years across the degree programme.
Foundations of Communication Theory
PerceptionIdentityVerbal and Non-verbal CommunicationsCommunication and culture
Interpersonal Communication Theory
Personal RelationshipsCommunicating in GroupsCommunicating in OrganisationsCommunications and Ethics in Organisational Contexts
Media Literacy and Communications in Practice
Media Industries, Audiences and ContentMedia EffectsThe production of communication artefacts (written / audio / visual / commercial)
Research Methods
Introduction to fundamentals of research methods for business
Through the module assessment, other transferable skills will be acquired such as critical thinking, analysis, writing, oral skills, presentation skills using new media formats. Students will learn how to communicate more effectively through appropriate mediums. A detailed specification of the module assessment components is contained on Brightspace.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |