Advertising the Black Stuff in Ireland 1959-1999: Increments of Change

You may be interested in the review of the recently published book by Dr. Trish Medcalf, Lecturer in Marketing on advertising the black stuff in Ireland. Trish was recently awarded her PhD from TU Dublin, Tallaght for her research in this area.

https://www.irishtimes.com/culture/books/advertising-the-black-stuff-in-ireland-1959-1999-through-a-guinness-glass-brightly-1.4306112