Bachelor of Arts in Digital Marketing

  • Course Code


  • Type of Qualification:

    Not Specified

About the Course

Digital Marketing

  • Brand new for this year, responding to current skills needs of Dublin and global tech sector.
  • Close links with technology hubs and Digital Docklands.
  • Developing core Marketing and Applied Digital Skills.
  • Hybrid of digital/IT skills with international marketing and communications.
  • Social Media. Data Analytics. IT. Design. Business.
  • International core pillar throughout course, and optional language and semester abroad as an option.
  • Applied education and practical skills development - Work placement or major industry project.
  • Core module – Marketing Technology Landscape – to prepare graduates for changing trends in digital transformation of all organisations.

Important Course Information

#YouReady for ITT?

  • Industry engagement
  • Employable ready graduates
  • Work placement and industry projects
  • Personal development
  • Technology landscape skills
  • Future-proofing your career
  • Digital transformation
  • International focus and study links



Our #LearnMór concept is simple. Choose any of our courses in Marketing, Advertising or Digital and we’ll help you to #LearnMór – that is think big, learn more, be confident in your qualification, develop future-relevant skills, and take the first or next steps on a digitally-focussed, internationally-oriented career path.


After all, Dublin is one of the most important tech hubs in the world, and Ireland (as a small open economy) is one of the best countries in the world to do business. So let us help you position yourself to make the most of the opportunities in Dublin, elsewhere in Europe and around the world by welcoming you onto one of our programmes.


We think outside the box and utilise an excellent pool of talented professionals who deliver dynamic, modern and career-relevant topics over a range of subject areas to develop a future-focussed marketing professional. Our specific courses in Marketing Management, Advertising and Marketing Communications, and Digital Marketing are tailored to the unique needs of each of these individual sectors. However, no matter which one you choose, we think about the big picture to ensure that all of our graduates are presented with the most up-to-date knowledge and have the opportunities to develop a well-rounded education. And so we encourage you to #LearnMór in preparation for the key skills needed when you walk out the door and become our ambassadors. And we go the extra mile to support you along the way, with smaller class sizes, unrivalled technology access and real-life industry practitioners and academics delivering some of the most modern programmes available anywhere. So come on - #LearnMór at IT Tallaght.



The Department of Marketing and Business Computing is a leading provider of courses in Marketing Management, Advertising and Marketing Communications, and Digital Marketing, offering courses at Higher Certificate, Ordinary Degree and Honours Degree level. It also offers a Higher Diploma in Business in Marketing, as well as a BSc in Data Analytics with Digital Marketing, and research Masters.


BRAND NEW for this year, the Department will offer a new Level 7 Bachelor of Arts (Ordinary Degree) in Digital Marketing, which is particularly relevant to the needs of Ireland’s fast-expanding technology sector, where ICT employers are growing their business operations.


The Department plans to continue to develop its links with this sector across all programmes of study, as well as Irish and global business enterprise to create industry-ready, career-focussed graduates that are highly-skilled in the needs of the modern digital enterprise.

In April 2017, Glenn Mehta took on a new role as Head of Department of Marketing and Business Computing. A graduate of marketing at ITT himself, Glenn has written text books and is an active researcher and digital marketing consultant with unrivalled links to industry, community and non-profit organisations around Dublin, Ireland and the world, and is leading a digital transformation agenda.



It’s all about the people

If you study Marketing, Advertising or Digital in ITT, you will be supported all along the way by an excellent team of professional academics, who bring vast amounts of experience from industry and international links.


Add to that the talent pool of industry practitioners who are at the forefront of their sectors, and are delivering cutting-edge insights into the industry in regular class contact, guest lecturers, webinars and online workshops.


We’re confident that we have the right mix of highly-respected academics and industry-savvy practitioners who jointly deliver classes and support projects on all of our programmes.


Your Head of Department is a graduate of Marketing from IT Tallaght, and has a welcome insight into the demands and support requirements of students at all levels, and has put procedures in place to make the Department as supportive and student-focussed as possible, while maintaining the highest academic quality and subject relevance (in an ever-changing digital employment market) to protect the value of the awards that the Institute stands over and the quality of the student experience. After all, our students are our best ambassadors for our courses.


Course Content

Semester 1


Introduction to Information Technologies, Applications and Social Media
Behavioural Studies
Introduction to Marketing Theory
Critical Skills Development
Introduction to Digital Marketing


Culture and Identity
German 1
Introduction to Advertising
Analysing the Media
Spanish 1
French 1

Semester 2


The Marketing Communications Industry
Trends in Cultures and Societies
Introduction to Statistics
Business I.T. and Intro to Data Analysis
Marketing Technology Landscape


French 2
German 2
Spanish 2
Active Citizenship
Media Communications
Principles of Management

Semester 3


Behavioural Economics
Database Systems
Graphic Design
International Marketing Applications
Marketing Law


Media Options
Human Resource Management
French 3
German 3

Semester 4


Research Methods
Mkt & Business Development
Information Analysis for Decison Making
Fundamentals of Fin & Mgt Acc
Data Warehousing and Business Intelligence


PR and Media Relations
Personal Finance
French 4
German 4

Semester 5


Project Management
Marketing Channel Management
Applied Global Digital Marketing
Consumer Behaviour
Data Analytics and Visualisation


French 5
German Sem 5
Spanish 6
Event Management/IMC 1
Sales Management

Semester 6


Quantitative Methods for Marketing
Applied Industry Project / Placement
Social Media Marketing and Global PR
Web/App Design & Optimisation


German 6
Spanish 5
French 6
Event Management/IMC 2
Services & Business Marketing

How to Apply

Applications are made online



Further Information

Mr Glenn Mehta, BBS (Hons), MA (Research)

Head of Department

Department of Marketing and Business Computing, IT Tallaght



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