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Bachelor of Business (Honours) in Marketing

  • Course Code

    TA_BAMKT_B

  • Type of Qualification:

    Honours Bachelor Degree

Course Content

Semester 1

Mandatory

Critical Skills Development
Financial Accounting for Business Managers 1
Business Mathematics 1
Introduction to Marketing Theory
Introduction to Information Technologies, Applications and Social Media

Elective

German 1
Spanish 1
French 1
Contemporary Business

Semester 2

Mandatory

Business I.T. and Intro to Data Analysis
Economics 1
Business Mathematics 2
Financial Accounting for Business Managers 2
Trends in Cultures and Societies

Elective

Spanish 2
German 2
Principles of Management
French 2

Semester 3

Mandatory

Principles of Law
International Marketing Applications
Database Systems
Economics 2
Behavioural Studies

Elective

German 3
Human Resource Management
French 3
Spanish

Semester 4

Mandatory

Research Methods
Information Analysis for Decison Making
Marketing Law
Mkt & Business Development
Marketing Finance

Elective

German 4
Spanish
PR and Media Relations
Personal Finance
French 4

Semester 5

Mandatory

Global Business
Marketing Channel Management
Consumer Behaviour
Event Management/IMC 1
Applied Global Digital Marketing

Elective

Spanish 5
French 5
Sales Management
German Sem 5

Semester 6

Mandatory

Web/App Design & Optimisation
Retail and Category Management
Quantitative Methods for Marketing
Services & Business Marketing
Marketing Across Cultures

Elective

Event Management/IMC 2
Spanish 6
German 6
French 6
The Consumer in the Socio-Cultural Setting

Semester 7

Mandatory

Qualitative Research Methods
Creativity and Innovation
Marketing Management
Corporate Finance
Corporate Strategy & Governance

Elective

FRENCH 7
Brand Management
Management Science
German 7
Spanish

Semester 8

Mandatory

Marketing Practice
Marketing Strategy
Strategic Business Analytics
Enterprise Development

Elective

German 8
FRENCH 8
Management Science 2
Spanish
Contemporary Issues in Marketing

How to Apply


 

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