Bachelor of Business (Honours) in Marketing Management

  • Course Code

    TA_BMKTG_B (1 year add on)

  • Type of Qualification:

    Honours Bachelor Degree

  • Field of Study

    Accounting and taxation,Building and civil engineering,Combined,Economics,Foreign languages,Management and administration,Marketing and advertising

  • Type of Study:

    Full Time,Part Time,Modular,Distance Education,Non IT Tallaght

  • Application Closing Date:

    Not Specified

About the Course

The Department of Marketing and Business Computing is a leading provider of courses in Marketing Management, Advertising and Marketing Communications, and Digital Marketing, offering courses at Higher Certificate, Ordinary Degree and Honours Degree level.

It also offers a Higher Diploma in Business in Marketing, as well as a BSc in Data Analytics with Digital Marketing, and research Masters. BRAND NEW for this year, the Department will offer a new Level 7 Bachelor of Arts (Ordinary Degree) in Digital Marketing, which is particularly relevant to the needs of Ireland’s fast-expanding technology sector, where ICT employers are growing their business operations.

The Department plans to continue to develop its links with this sector across all programmes of study, as well as Irish and global business enterprise to create industry-ready, career-focussed graduates that are highly-skilled in the needs of the modern digital enterprise.

Marketing degree courses at IT Tallaght

  • Industry focussed, business graduate, ready for the dynamic Marketing sector.
  • Excellent modern and traditional marketing skills from a highly-skilled team of lecturers.
  • Several business and management elements (Law, HR, Accounting) to support core marketing skills.
  • Practical modules and industry experience throughout.
  • International dimension as core element of delivery, as well as language option and option to study a semester abroad.

Our #LearnMór concept is simple. Choose any of our courses in Marketing, Advertising or Digital and we’ll help you to #LearnMór – that is think big, learn more, be confident in your qualification, develop future-relevant skills, and take the first or next steps on a digitally-focussed, internationally-oriented career path. After all, Dublin is one of the most important tech hubs in the world, and Ireland (as a small open economy) is one of the best countries in the world to do business. So let us help you position yourself to make the most of the opportunities in Dublin, elsewhere in Europe and around the world by welcoming you onto one of our programmes. We think outside the box and utilise an excellent pool of talented professionals who deliver dynamic, modern and career-relevant topics over a range of subject areas to develop a future-focussed marketing professional.

Our specific courses in Marketing Management, Advertising and Marketing Communications, and Digital Marketing are tailored to the unique needs of each of these individual sectors. However, no matter which one you choose, we think about the big picture to ensure that all of our graduates are presented with the most up-to-date knowledge and have the opportunities to develop a well-rounded education. And so we encourage you to #LearnMór in preparation for the key skills needed when you walk out the door and become our ambassadors. And we go the extra mile to support you along the way, with smaller class sizes, unrivalled technology access and real-life industry practitioners and academics delivering some of the most modern programmes available anywhere. So come on - #LearnMór at IT Tallaght.

In April 2017, Glenn Mehta took on a new role as Head of Department of Marketing and Business Computing. A graduate of marketing at ITT himself, Glenn has written text books and is an active researcher and digital marketing consultant with unrivalled links to industry, community and non-profit organisations around Dublin, Ireland and the world, and is leading a digital transformation agenda.


It’s all about the people
If you study Marketing, Advertising or Digital in ITT, you will be supported all along the way by an excellent team of professional academics, who bring vast amounts of experience from industry and international links. Add to that the talent pool of industry practitioners who are at the forefront of their sectors, and are delivering cutting-edge insights into the industry in regular class contact, guest lecturers, webinars and online workshops. 

We’re confident that we have the right mix of highly-respected academics and industry-savvy practitioners who jointly deliver classes and support projects on all of our programmes. Your Head of Department is a graduate of Marketing from IT Tallaght, and has a welcome insight into the demands and support requirements of students at all levels, and has put procedures in place to make the Department as supportive and student-focussed as possible, while maintaining the highest academic quality and subject relevance (in an ever-changing digital employment market) to protect the value of the awards that the Institute stands over and the quality of the student experience. After all, our students are our best ambassadors for our courses.

How To Apply

Department Social Community: 

Snapchat:                DigiMktgAdvert 
Instagram:              @MarketingAdvertisingDigital 
Facebook:               /MarketingAdvertisingDigital    
or search for Department of Marketing and Business Computing

Mr Glenn Mehta, BBS (Hons), MA (Research)

Head of Department
Department of Marketing and Business Computing, IT Tallaght

Department phone extensions: + 353 1 404 2300 / 2333 / 2305 / 2306 / 2307/
Fax: + 353 1 4042304

Further Information

Links Scheme

(BBSIT),(5M2111),( BEBXX),(5M0828),(CITXX),(ECMXX),(5M5048),(EMPXX)



Course Content

Semester 1


Financial Accounting for Business Managers 1
Introduction to Marketing Theory
Business Mathematics 1
Critical Skills Development
Introduction to Information Technologies, Applications and Social Media


Contemporary Business
Spanish 1
German 1
French 1

Semester 2


Financial Accounting for Business Managers 2
Trends in Cultures and Societies
Economics 1
Business Mathematics 2
Business I.T. and Intro to Data Analysis


French 2
Principles of Management
Spanish 1
German 2

Semester 3


Database Systems
Behavioural Studies
International Marketing Applications
Economics 2
Principles of Law


German 3
Human Resource Management
French 3

Semester 4


Marketing Law
Research Methods
Marketing Finance
Mkt & Business Development
Information Analysis for Decison Making


French 4
PR and Media Relations
German 4
Personal Finance

Semester 5


Consumer Behaviour
Global Business
Applied Global Digital Marketing
Event Management/IMC 1
Marketing Channel Management


Sales Management
German Sem 5
Spanish 5
French 5

Semester 6


Marketing Across Cultures
Services & Business Marketing
Quantitative Methods for Marketing
Retail and Category Management
Web/App Design & Optimisation


Event Management/IMC 2
The Consumer in the Socio-Cultural Setting
French 6
German 6
Spanish 6

Semester 7


Corporate Strategy & Governance
Qualitative Research Methods
Creativity and Innovation
Marketing Management
Corporate Finance


Brand Management
Management Science
German 7

Semester 8


Enterprise Development
Marketing Strategy
Strategic Business Analytics
Marketing Practice


German 8
Contemporary Issues in Marketing
Management Science 2
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