Bachelor of Business in Marketing

  • Course Code


  • Type of Qualification:

    Ordinary Bachelor Degree

  • Field of Study

    Accounting and taxation,Combined,Economics,Foreign languages,Management and administration,Marketing and advertising

  • Type of Study:

    Full Time

  • Application Closing Date:

    Not Specified

About the Course

Marketing degree courses at IT TallaghtStudents who complete this programme and achieve this award are prepared for gaining positions of responsibility in marketing. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing and ebusiness. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied.

Students are well prepared for a role on a marketing team. Students may elect to choose PC Business Applications and Advanced Business Computing to develop computing skills in this area. Those who stay on and apply for the Honours Bachelor Degree programme will study marketing issues in greater depth and detail. The European language option – French, German, or Spanish  may also be chosen on the programme.


Course Code: TA 114 - Level 7
Bachelor Degree of Business - Marketing
Length of course: 3 years
Follow-on Degrees offered
Honours Bachelor Degree – (1 year)
Recognised in Europe
Membership of the Professional Body
Mature students welcome
Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.
Research opportunities at Postgraduate level

Recognised for teaching:
*Important Note
Degrees and modules within degrees can change over time. When determining suitability of an undergraduate qualification, applicants should in the first instance read the requirements for named curricular subjects on pages 7 to 44 of the document 'Curricular Subject Requirements/List of Degrees Recognised for Registration Purposes', which can be found at the link below.


Entry Requirements

Leaving Certificate Entry RequirementsMarketing degree courses at IT Tallaght

Grade O6/H7 or better in 5 ordinary level papers in the Leaving Certificate including English or Irish and Maths. Pass in Foundation Level Mathematics (F2) is acceptable for this course.

Summary -  5O6/H7 - Maths (F2)

2018 CAO points : 172 (round1) 

QQI/FET (formally FETAC) Entry Requirements 

Essential Major Awards-   BBSXX, 5M2102, BBSAX, 5M2468, BIPXX, 5M2067, BMXXX, 5M2069, BRSXX, 5M2105, BBSIT, 5M2111, BLSXX, 5M3789, CITXX, ECMXX, 5M5048, EMPXX, AACDX, 5M1984, ADESX, 5M2208

Essential Component Awards- None


Career Opportunities

Opportunities exist across a range of industries and services 

How To Apply

Department  phone extensions: + 353 1 404 2300 / 2333 / 2305 / 2306 / 2307  - Fax: + 353 1 4042304 

Further Information

Please visit the Dept of Marketing & Business Computing Website



Select for information on fees 

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