Bachelor of Arts in Advertising and Marketing Communications

  • Course Code


  • Type of Qualification:

    Ordinary Bachelor Degree

  • Field of Study

    Combined,Marketing and advertising

  • Type of Study:

    Full Time,Part Time,Modular,Distance Education,Non IT Tallaght

  • Application Closing Date:

    Not Specified

About the Course

Course Code: TA 014 - Level 7
Ordinary Bachelor Degree of Arts
Advertising & Marketing Communications
Length of course: 3 years
Recognised in Europe
Membership of the Professional Body

This programme prepares you for gaining employment in the area of marketing communications:

Marketing & Advertising courses at IT Tallaght

Be part of the team that designs successful advertising and communications campaigns for public and private sector organisations. Advise companies as to how they can get the most out of their Public Relations activities. Devise sales promotions programmes that help launch new products or help boost the sales of products in competitive markets.

Come up with ideas that harness the potential of new technologies for communicating with new and existing customers. Design a digital marketing strategy that includes Search Engine Marketing, Email, Social Media, Mobile, eCommerce, Website Optimisation, Search Engine Analytics and Optimisation and Viral Advertising.

Be involved in organising major sporting, musical and cultural events. Work in a public or private sector organisation and be responsible for their advertising and marketing communications activities. Apply for the BA (Hons) Degree in Advertising and Marketing Communications programme (1 year) sometime in the future. 


Students who successfully complete the programme are eligible to apply for the one year BA (Hons) in Advertising & Marketing Communications

Entry Requirements

Leaving Certificate Entry Requirements

Grade O6/H7 or better in 5 ordinary level papers in the Leaving Certificate including English or Irish and Maths.  Pass in Foundation Level Mathematics (F2) is acceptable for this course.

Summary -  5O6/H7 - Maths (F2)

2018 CAO points : 620# (round 1)

Please note, all applicants must submit a portfolio

In addition applicants are required to prepare a portfolio that must be submitted to the Institute by 31st May 2019  at the latest.

Mature students welcome
Mature applicants (over 23 years of age) may not be required to meet the minimum entry requirements, and may be considered on their merits.  Mature applicants apply through the CAO, and must also prepare a portfolio that must be submitted to the Institute by 31st May 2019 at the latest.  

QQI/FET (formally FETAC) Entry Requirements 

Essential Major Awards- 5M0528, 5M0536, 5M0828, 5M1940, 5M1984, 5M1995, 5M2067, 5M2069, 5M2094, 5M2102, 5M2105, 5M2111, 5M2146, 5M2149, 5M2208, 5M2464, 5M2468, 5M3865, 5M4511, 5M5011, 5M5048, 5M5054, 5M5158, 5M18518, 5M18519

Essential Component Awards- Three Distinctions and Portfolio

Select here for details of the portfolio requirements.


Career Opportunities

The Advertising industry is diverse and offers a wide range of career opportunities in:

  • Advertising
  • Design
  • Public Relations
  • Event Management
  • Sponsorship
  • Media
  • Direct Marketing and Customer Relationship Management
  • Sales promotions
  • Brand consultancy


Check out some of the work done by our Advertising and Marketing Communications students! Please view some of our students work


How To Apply

how to apply as an international applicant

Further Information

Mr Glenn Mehta, BBS (Hons), MA (Research)

Head of Department
Department of Marketing and Business Computing, IT Tallaght

Department phone extensions:
+ 353 1 404 2300 / 2333 / 2305 / 2306 / 2307/
Fax: + 353 1 4042304

Programme Leader: Ms Trish Medcalf - Telephone: + 353 1 4042890  email

Links Scheme
3 Distinctions, (BMXXX), (BBSXX), (EMXXX), (ECMXX), (BEBXX), (EMPXX), (AACDX), (ADESX)

Please visit the Dept of Marketing & Business Computing Website



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