BSc in Data Analytics with Digital Marketing
Type of Qualification:
Ordinary Bachelor Degree
One academic year
2-3 nights per week (6-10pm)
Week commencing 19 September 2016
About the Course
The aim of the programme is to provide students with a range of skills to enable them have an understanding of the value and potential for the exploitation of data analytics including the mining, analysis, interpretation and utilisation of Data including Big Data. The programme will equip graduates with the requisite skills to operate in areas such as, Data Protection, Governance and IP Knowledge, digital marketing, Enterprise Data Management, Business Intelligence, Business Strategy and Analytics.
These technical skills will be integrated with a range of communication and team skills to ensure that graduates are capable of working in an inter-disciplinary environment. Graduates of the programme will be equipped with a range of lifelong learning skills so that they will be capable of frequent upskilling due to the dynamic nature of the ICT sector.
“This course equips students with the know‐how to navigate the business world in the digital age, this course offers a range of subjects in one of the fastest growing and in demand areas of employment today. There is a great balance between technical and theoretical subjects.
The subjects vary from learning how to use programs to solve problems to marketing classes on how to think about business problems and opportunities. By the end of the year, every student found areas in which they excelled. This course has given me confidence in my own abilities and the key to taking the next step in my career”.
Stacey Shine, class of 2016
This is an advance entry course for students with Level 6 or Level 7 other (market research, business and functional managers) who require upskilling to develop an understanding of the value and potential of Data Analytics.
Semester 1Digital Marketing Communications
Information Management for Businesses
Web Design & Development
Quantitative Methods for Marketing
Semester 2Business Reporting
Data Warehouse & B. I. Tools.
Careers Development & Experiential Learning
Data Analysis/ Digital Marketing Project