Bachelor of Business (Honours) in Marketing

  • Course Code


  • Type of Qualification:

    Honours Bachelor Degree

  • Field of Study

    Accounting and taxation,Economics,General Programmes,Management and administration,Marketing and advertising

  • Type of Study:

    Full Time

  • Application Closing Date:

    Not Specified

About the Course

Students who complete this programme and achieve this award are prepared for gaining positions of responsibility in marketing. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing and e-business. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied. Students are well prepared for a role on a marketing team.

Marketing degree courses at IT Tallaght

Students may elect to choose PC Business Applications and Advanced Business Computing to develop computing skills in this area. Those who stay on and apply for the Honours Bachelor Degree programme will study marketing issues in greater depth and detail. The European language option – French, German or Spanish  may also be chosen on the programme 


Course Code: TA 123 - Level 8
Bachelor Degree of Business (Honours) – Marketing Management

Length of course: 4 years
Recognised in Europe
Membership of the Professional Body
Mature students welcome
Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.
Research opportunities at Postgraduate level

Recognised for teaching:
*Important Note
Degrees and modules within degrees can change over time. When determining suitability of an undergraduate qualification, applicants should in the first instance read the requirements for named curricular subjects on pages 7 to 44 of the document 'Curricular Subject Requirements/List of Degrees Recognised for Registration Purposes', which can be found at the following link 



Entry Requirements

Marketing degree courses at IT Tallaght

Mature students welcome
Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.


Entry Requirements :
Leaving Certificate with at least 2 H5’s in two Higher Level subjects, and a minimum of Grade O6 (Ordinary Level) in 4 other subjects in the Leaving Certificate Examination, which must include Mathematics and English or Irish.

Career Opportunities

Opportunities exist across a range of industries and services 

How To Apply

Head of Department: Mr Glenn Mehta, BBS (Hons), MA (Research)
Department of Marketing and Business Computing, IT Tallaght


Snapchat:              DigiMktgAdvert
Instagram:             @MarketingAdvertisingDigital
Facebook:             /MarketingAdvertisingDigital   
or search for Department of Marketing and Business Computing

Further Information

Please visit the Dept of Marketing & Business Computing Website

Links Scheme
Three Distinctions


(BBSIT),(5M2111),( BEBXX),(5M0828),(CITXX),(ECMXX),(5M5048),(EMPXX)




Select for information on fees  

Course Content

Semester 1

Introduction to Marketing
Business Mathematics 1
Introduction to Information Technologies and Applications
Learning to Learn at Third Level
Financial Accounting 1
Contemporary Business
French 1
Spanish 1
German 1

Semester 2

Business Mathematics 2
Financial Accounting 2
Economics 1
Business I.T. and Intro to Data Analysis
Principles of Management
French 2
German 2
Spanish 2

Semester 3

Behavioural Studies
Principles of Law
Economics 2
Database Systems
Marketing Applications
Human Resource Management
French 3
German 3
Spanish 3

Semester 4

Mkt & Business Development
Marketing Law
Research Methods
Information Analysis for Decison Making
Marketing Finance
German 4
French 4
Personal Finance
Spanish 4
PR and Media Relations

Semester 5

Consumer Behaviour
Marketing Channel Management
Digital Marketing
Event Management/IMC 1
Global Business
Sales Management
French 5
German 5
Spanish 5

Semester 6

Services & Business Marketing
Marketing Across Cultures
Web Design & Optimisation
Quantitative Methods for Marketing
Retail and Category Management
Socio-cultural Buyer Behaviour
Event Management/IMC 2
French 6
German 6
Spanish 6

Semester 7

Marketing Management
Corporate Finance
Qualitative Research Methods
Corporate Strategy & Governance
Brand Management
Management Science
French 7
German 7
Spanish 7

Semester 8

Marketing Practice
Marketing Strategy
Strategic Information Systems
Enterprise Development
Contemporary Issues in Marketing
Management Science 2
French 8
German 8
Spanish 8
  • Creating a Technological University for Dublin
  • Synergy Centre at ITT Dublin
  • QQI Brand Logo
  • Member of the Technological University for Dublin Alliance
  • Member of the Technological University for Dublin Alliance
©2018 Institute of Technology Tallaght • Built by Digital Crew