Short Title:Business Communications 2
Full Title:Business Communications 2
Module Code:COMM H4001
NFQ Level:8
ECTS Credits:5
Description:This syllabus aims to provide students with transferable skills which can be applied in various modules of study as well as in future career. It aims to assess practical elements of business and management communication, as well as present theories of management and marketing communications which can be applied in a variety of scenarios in business and accounting.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Achieve competency in the practicalities of recruitment and selection when applying for jobs
  2. Display excellence in business writing (reports, literature reviews, research skills)
  3. Prepare, structure and deliver effective presentations
  4. Understand the role and significance of corporate communications and identity
  5. Examine and critically comment on information relayed through visual and print media
  6. Examine the concept of culture and its relationship to the business environment
  7. Understand communication and cultural issues associated with conducting international business

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change)
  • Recruitment and Selection: (15%)
    Letter of application, curriculum vitae preparation, completion of job application forms and interview skills
  • Business Etiquette: (10%)
    Entertaining clients, interacting with colleagues socially, understanding interaction with senior colleagues, dressing for success, effective inter-personal strategies
  • Business Writing: (15%)
    Conventions of academic writing, literature reviews, research methods & methodology and referencing. Effective writing style, formal business reports, e-mail, memo, letter and press release
  • Presentation Skills: (15%)
    Presentation preparation, structure and delivery; Non-verbal communication skills
  • Information Management: (15%)
    Principles of media analysis, interacting with the media, event management, sponsorship, and corporate advertising
  • Corporate Communication: (15%)
    Communicating corporate culture and organisational commitment; communicating quality; company analysis, image and identity
  • Cross-Cultural Communication: (15%)
    Dimensions of national culture, cross cultural communication defined and impact of cross cultural communication on business elements
Assessment Breakdown%
Course Work70%
End of Semester Formal Examination30%
 Outcome addressed% of totalAssessment Date
Formal End-of-Semester ExaminationNone30%Semester End
Coursework Breakdown
TypeDescriptionOutcome addressed% of totalAssessment Date
Continuous AssessmentThe continuous assessment will take the form of a group/individual research project (assessing literature review, report writing skills, and referencing skills) and group/individual presentation (assessing spoken communications skills). This may include a presentation based on a group research project, where students will be given a group and individual mark. Students may also be assessed on their recruitment skills (CV and Cover Letter, Mock Interview).70n/a

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload & Resources

This course has no full time workload.
Required Book Resources
  • Medcalf, P., 2004, Marketing Communications - An Irish perspective, Gill and Macmillan
  • Mc Clave, H. 2004, Communication for Business, Gill and Macmillan
  • Cateora, P. and Ghauri, P 2002, International Marketing, Mc Graw Hill
Recommended Book Resources
  • Ober, S 2003, Contemporary Business Communication, 5th Ed., Houghton Mifflin
  • Redmond, M 2000, Communication: Theories and Applications, Houghton Mifflin
Other Resources
  • Video case studies: n/a