Short Title:Strategic Management 1
Full Title:Strategic Management 1
Module Code:BPOL H4004
 
NFQ Level:8
 
ECTS Credits:5
Reviewed By:MARTIN NOLAN
Description:The aim of the module is to provide students with an in depth knowledge and understanding of the role of the manager and CEO in the strategic management process and to be able to critically evaluate the key tasks of the corporate strategy process. It aims to provide students with skills and knowledge necessary to assess and evaluate models of strategic analysis It aims to explore the impact of current trends in strategic management practice on organizations.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. To demonstrate an understanding of the concepts of corporate and business level strategies and inter-functional co-ordination
  2. Be able to identify the requirements for fulfilling the role of the general manager/chief executive
  3. To demonstrate an understanding and be able to apply diagnostic and analytical skills required in the corporate strategy process
  4. To demonstrate an understanding the various competitive strategies and the strategy options for competing in global markets
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change)
  • Introduction: (10%)
    strategic management as a field of study; relevance; generalist, practitioner, professional and innovator orientation; strategic management skills; a systems framework for strategic management
  • Chief Executive: (10%)
    what general management is; roles of the president; president as architect of the organisation's purpose; enormity of the task; decision styles; role of the board of directors
  • Corporate Strategy: (20%)
    what it is; reasons for articulating strategy; deducing strategy from behaviour; kinds of strategies, the tasks of strategic management
  • Concepts and techniques of Strategic Management: (40%)
    Industry and competitive analysis, evaluation of company resources and competitive capabilities, strategy and competitive advantage
  • Strategies for competing in global markets: (20%)
    why companies expand globally, strategy options for entering and competing global markets.
Assessment Breakdown%
Course Work40%
End of Semester Formal Examination60%
 Outcome addressed% of totalAssessment Date
Formal End-of-Semester ExaminationNone60%Semester End
Coursework Breakdown
TypeDescriptionOutcome addressed% of totalAssessment Date
Continuous Assessment1. The continuous assessment component will take the form of a group project in which students will critically apply and critique the theory of Strategic Management (i.e. tasks of strategic management, environmental scanning, competitive analysis, global and international strategies) to a company of their choice. The assessment is designed to ensure that a student can critically apply the theory of Strategic Management to the business world. Students are also required to complete a review of literature.40n/a

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload & Resources

This course has no full time workload.
Resources
Required Book Resources
  • Thompson, A., Strickland, A.J., and Gamble, J., 2006, Crafting and Executing Strategy – The Quest for Competitive Advantage, 15th Ed., McGraw Hill
Recommended Book Resources
  • Thompson J & Martin F 2005, Strategic Management, Awareness & Change, 5th Ed., Thomson Learning
  • Morley, J. Michael, & Heraty, Noreen 2000, Strategic Management in Ireland, Gill & Macmillan
  • Dess, G., Lumpkin, G., & Taylor M 2004, Strategic Management Text and Cases, McGraw Hill
  • Lynch, Richard 2003, Corporate Strategy, 3rd Ed., Prentice Hall
  • Haberberg, A., and Rieple, A 2001, The Strategic Management of Organisations, Prentice Hall
  • Johnson, G., and Scholes, K., 2002, Exploring Corporate Strategy: Text and Cases, 6th Ed., Prentice Hall