Module Delivered in

Programme CodeProgrammeSemesterDelivery
TA_BAUCT_CHigher Certificate in Business in Real Estate (Valuation, Sale and Management)2Mandatory

Short Title:Communication, Agency Practice and Ethics
Full Title:Communication, Agency Practice and Ethics
Module Code:COMM H1024
NFQ Level:6
ECTS Credits:10
Description:The purpose of this semester 2 module is to provide students with an understanding of the practices and procedures relevant to estate agency and the communication skills necessary to deliver a professional service.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Apply key personal and professional skills necessary in the context of professional practice.
  2. Present information clearly and concisely in a variety of formats.
  3. Appreciate the key roles in estate agency and the significance of good communication skills to complete them.
  4. Develop appropriate skills to work effectively as a member of a team.
  5. Use Information and Communications Technology (ICT) to support the Estate Agency practice

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change)
  • The Process of Communication
    Definition/Models of the communication process/perception/communication and professional practice.
  • The Profession
    What is a professional practice? Scope of agent's work/professional bodies/codes and practices; The significance of Professional Bodies in the Built Enviroment; IPAV and membership; Rules of Conduct, the basis of ethical standards.
  • Property Services Regulatory Authority
    Understanding requirements of the Service Provider under the provisions of the PSRA Act (2011), PSRA Code of Practice, Recording Offers, Terms of engagement, Statement of AMV/ALV.
  • The Role of the Estate Agent
    The relationship between agent, vendor, and purchaser - agency, definition, types of agency, vendor's rights, termination of agency, fees and expenses, communication requirements.
  • Sale Methods
    Private treaty, Public Auction - Definition & Discussion of issues. Taking on property for sale, Inspection and Valuation procedure, Securing Instructions, Budgets, Fees & Expenses.
  • Business Correspondence
    The significance of documentation in the sales process, business letter - form, content and style considerations, Confirming instructions - content of the letter for Private Treaty and Public Auction - associated correspondance relating to the sales process.
  • Business Reports(The Valuation Report)
    Definition, Formal and Informal Reports, Format of the Formal Report; writing style.
  • The Valuation Report
    Definition, Purpose, Content and Viewing, Layout, Instruction, Caveats. The format and style of the memorandum. The memo as a report.
  • Letting Practice
    Establishing the brief, letting practice, desposit, the tenancy agreement, termination of tenancy (practice), accounts and the client.
  • Inventories
    Letting inventory, condition of property, type of property, contents - furniture, flooring, electrical.
  • Negotiation
    Definition, Objectives, Conflict of Interest, Conflict of rights, The good negotiator, Negotiation Process, Skills and Rights, Significance of NVC.
  • Meetings
    Purpose, Ordinary, AGM, EGM, Minutes: Narrative, Resolution, Action, Role of Secretary,Chair.
  • Viewings
    Purpose of the viewing, preparation for the viewing, viewing procedure, personal and property security, post viewing.
Assessment Breakdown%
Course Work100%
End of Semester Formal Examination0%
Coursework Breakdown
TypeDescriptionOutcome addressed% of totalAssessment Date
Continuous AssessmentStudents will produce a portfolio of business documentation that they have used with a variety of stakeholders1,2,3,430Ongoing
Practical/Skills EvaluationThe students will role play a viewing of a particular property (sale/letting)to a prospective purchaser.1,2,330Ongoing
Practical/Skills EvaluationThe students must develop and upload promotional material, including a photograph, to a property website.1,2,3,520n/a
Reflective JournalThe student must identify an occasion when they worked as a member of a team. They must reflect on the their role within the team, how they contributed to the work of the group and how effectively the members of the group worked together as a team.420n/a

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload & Resources

This course has no full time workload.
WorkloadPart-time mode
TypeDescriptionHoursFrequencyAverage Weekly Learner Workload
LectureNo Description4Every Week4.00
Part-Time Total Weekly Learner Workload4.00
Part-Time Total Weekly Contact Hours4.00
Required Book Resources
  • Mc Clave H 2008, Communication for Business in Ireland, Gill & Macmillan
  • Brady P, Professional Practice and Communication for Estate Agents, (IPAV)
Recommended Book Resources
  • Mackmin D 2008, The Valuation and Sale of Residential Property, Routledge