| PO1 | Knowledge - Breadth |
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| | (a) | Demonstrate a professional proficiency in the areas of production and post-production with particular emphasis on non –linear technologies in Video, Audio, Photography and Interactive Media
Understand and evaluate the implications of the information environment for contemporary cultural and political life
Analyse and interpret a range of historical and contemporary cultural texts and processes
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| PO2 | Knowledge - Kind |
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| | (a) | Develop creative work from conception to final presentation in various media forms
Understand and articulate the commercial, legal, aesthetic, and theoretical contexts within which their work is located
Think critically and reflexively in relation to their wider media environment through engagement with emerging critical debate and understanding of the historiography of communications technologies
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| PO3 | Skill - Range |
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| | (a) | Engage in detailed analysis of the dynamics of discourse both institutionally and culturally.
Examine effectively the legal, ethical and commercial conditions pertaining to the Audio-visual marketplace.
Plan, coordinate and direct video, sound, image and 2D and 3D animation coherently and consistently in a presentation
Bring a level of mastery to the technologies allowing them to engage, through their media based work, with issues of meaning, narrative and imaginative perception
Demonstrate an understanding of the creative process and a capacity to reflect on and evaluate their own work
Exercise critical judgement in relation to a range of media and cultural forms with reference to professional and academic issues and debates
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| PO4 | Skill - Selectivity |
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| | (a) | Adopt a project management approach to their work utilising time and resources to best effect
Engage with and advance creative processes in one or more media production arenas
Evaluate and in turn articulate their decision-making processes in the realisation of creative work.
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| PO5 | Competence - Context |
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| | (a) | Present evidence of independent research using primary and secondary sources
Engage in the requisition and management of research data
Demonstrate an ability to carry out appropriate research and planning for creative projects in their choice of media (Audio/Video/Photography/Interactive Media)
Apply critical analysis, creative skills, research, production and communication appropriate to the learning tasks at this level
Demonstrate an underpinning range of transferable skills across media platforms and between theory and practice
Evaluate and select new enterprise ideas by carrying out a feasibility study, devising an appropriate business plan, organising the legal framework and researching sources of public and private finance and support
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| PO6 | Competence - Role |
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| | (a) | Initiate and manage self-directed, supervised projects
Demonstrate the professionalism required to work flexibly in a multi-skilled project-based environment
Demonstrate an understanding of the various roles within a project team and the responsibilities associated with these roles
Articulate ideas and information deploying specific and appropriate communication forms and registers.
Take responsibility for independent work, discussing and defending their ideas in dialogue with others
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| PO7 | Competence - Learning to Learn |
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| | (a) | To realise specific goals which draw on but also transcend the specifics of classroom experiences
Demonstrate an ability and willingness to integrate personal cultural experience within the framework of critical understanding and creative practice offered through the programme.
Utilise an independent and self-motivated approach to produce individualistic and innovative work to a high standard
Demonstrate a high level of professional proficiency in television, photography, audio and interactive media through the progressive development of a comprehensive portfolio of creative work.
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| PO8 | Competence - Insight |
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| | (a) | Design, develop and commercialise media products with a view to respecting the intellectual property rights of third parties, moranarratives in creative and critical ways.
l rights, contracts, codes of practice and ethical working standards.
Have an understanding of the significance of public discourse in shaping our experience of identity, community, class, ethnicity, gender, and disability.
Demonstrate, through their work, a sensitivity to our common narratives and epistemologies and a capacity to intervene in these |
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